Make your drops take off.
One drop page, one link. Your fans add the date to their calendar in one tap, and on launch day their phone reminds them.
Made by tern and Forever Vacation for their own drops. 46 launches published by 30 brands.What release.wtf does
In their calendar
Apple, Google or another calendar, in one tap, with no account and no app.
On launch day, it rings
7 days before, the day before, 1 hour before or right on time.
One link
One page to post anywhere: bio, story, newsletter.
Who saves the date
Views, adds by calendar, traffic sources.
Your drop in their calendar
Your fans add the drop to Apple, Google or another calendar in one tap, with no account and no app. It stays on their phone until launch day.
Create my drop pageIn the middle of their week
No algorithm decides who sees your drop. It sits between their appointments, and their phone reminds them. On Google Calendar, the fan's own settings apply.
46 launches, what they show
The same price, 1 fan or 10 million
“I tried tons of tools for my launches, but always hit limits. So I built my own, and decided to share it.”
The questions we get asked
Do my fans need to install an app?
No. They add the date to Apple Calendar, Google Calendar or another calendar in one tap, without creating an account.
Do you keep my fans' contact details?
No. We don't store any fan email, phone number or name. We only log the click, with a hashed IP and a simplified browser, both erased after 90 days.
Which day and time should I launch?
Across the 46 public launches on release.wtf, Friday comes first and most go out between 6 pm and 9 pm. It isn't a rule: pick the moment your community is around.